REPRESENTASI BUDAYA KAWAII DALAM CHARA-BENTOU

ABSTRACT

This research aimed to find the inter-correlation between the factors of chara-bentou trend and the impression

of kawaii culture on chara-bentou. By applying descriptive qualitative method, this study explained the factors of

chara-bentou trend and the representation of kawaii in chara-bentou. Data were gathered from magazines, books, and

questionnaire (field survey). Descriptive analysis was conducted to make interpretation based on the questionnaire given.

As a conclusion, the children who have known chara-bentou since their childhood will know the art of food, like the

Japanese said, “Eat with your eyes.”

Keywords: chara-bentou, kyaraben, bentou, kawaii culture

This paper is being published in Lingua Cultura Journal.