REPRESENTASI BUDAYA KAWAII DALAM CHARA-BENTOU
This research aimed to find the inter-correlation between the factors of chara-bentou trend and the impression
of kawaii culture on chara-bentou. By applying descriptive qualitative method, this study explained the factors of
chara-bentou trend and the representation of kawaii in chara-bentou. Data were gathered from magazines, books, and
questionnaire (field survey). Descriptive analysis was conducted to make interpretation based on the questionnaire given.
As a conclusion, the children who have known chara-bentou since their childhood will know the art of food, like the
Japanese said, “Eat with your eyes.”
Keywords: chara-bentou, kyaraben, bentou, kawaii culture
This paper is being published in Lingua Cultura Journal.