The impact of fanaticism and show on the sale of virtual idol “Hatsune Miku” merchandise in Indonesia

The impact of fanaticism and show on the sale of virtual idol “Hatsune Miku” merchandise in Indonesia

Bakti Setyadi
Magister Manajemen Program, Postgraduate Faculty, Universitas Bina Darma, Palembang, Indonesia.
Linda Unsriana
Japanese Department, Faculty of Humanities, Bina Nusantara University, Jakarta, Indonesia 11480
Timur Sri Astami
Japanese Department, Faculty of Humanities, Bina Nusantara University, Jakarta, Indonesia 11480
Hendy Reginald Cuaca Darma
Japanese Department, Faculty of Humanities, Bina Nusantara University, Jakarta, Indonesia 11480

Abstract

Hatsune Miku was released in 2007 and had been popular since then in Japan and other countries including Indonesia. Hatsune Miku was created by Crypton Future Media as a new idol for teenagers, and uniquely she is not a human but a hologram. Its existence as one of the creative industries in Japan in the field of music. As a new idol with no human form, she is adored by her fans all over the world including Indonesia. This phenomenon underlies researchers interested in studying whether fanaticism and show influence the sales of Hatsune Miku merchandise in Indonesia. This study uses a quantitative research approach by utilizing primary data obtained through questionnaires. The researcher uses two statistical tools for data analysis, namely SPSS for Data Testing and Lisrel for Model Testing. The results of this study indicate that Fanaticism and Show both partially and simultaneously do not effect the sales of Hatsune Miku merchandise in Indonesia.

Key words: Hatsune Miku, fanaticism, show, merchandise

This paper is presented at ICOBAR 2020